Public opinion theory and research are becoming increasingly significant in modern societies as people’s attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.
Chapter 47: The Effects of Published Polls on Citizens
The Effects of Published Polls on Citizens
Modern political opinion polls are accompanied by two constants: the debate about their quality on the one hand (→ The Methodological Strengths and Weaknesses of Survey Research), and the debate about their alleged effects in the run-up to elections and voting behavior on the other. The latter includes numerous political efforts (some of which have been implemented) to prohibit publications of opinion polls prior to voting (Foundation for Information, 2003; → The Legal Status of Public Opinion Research in the World). Furthermore, this alleged effect goes hand in hand with the strong assumptions of journalists concerning the impact of publishing poll results (Donsbach & Antoine, 1990; Hardmeier, 2000; → Attitudes of Journalists ...