• Summary
  • Contents
  • Subject index

Public opinion theory and research are becoming increasingly significant in modern societies as people’s attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.

Archiving Poll Data
Archiving poll data

In contrast to other disciplines, the social sciences have only gradually become fully aware of the importance of a functioning infrastructure that offers support for the whole research process, beginning with the development of a research design, pretesting and sampling, and ending with the archiving of data for extended or secondary data analysis. With the availability of data sets on the Internet in combination with several advanced data retrieval and on-line analysis systems like NESSTAR, Survey Documentation and Analysis (SDA), the Virtual Data Center (VDC), or developments like the CESSDA data portal, the infrastructural services have markedly improved. Data are nowadays accessible not only to the national scientific community, but also on a global level.

The new era has not only ...

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