• Summary
  • Contents
  • Subject index

Public opinion theory and research are becoming increasingly significant in modern societies as people’s attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.

Effects of the News Media on Public Opinion
Effects of the news media on public opinion

The term opinion is used to express at least two different meanings. On the one hand, it denotes an appraising comment about a person, an animal or a thing. An example for this is the statement ‘I have a good opinion of ….’ On the other hand, it denotes an uncertain assertion of a fact. An example for this is the statement ‘In my opinion, it is going to rain.’ In the following overview, both meanings are used. Because opinion here also indicates the uncertain assertions of facts, the term is sometimes replaced by terms like cognition or knowledge used in the literature cited. The term public opinion therefore describes ...

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