Summary
Contents
Subject index
Public Affairs and particularly government relations/lobbying, have evolved in recent years from a tactic adopted by organizations to amend occasional legislation to become a managerial strategy to achieve competitive advantage. At the fore-front of research and practice in Public Affairs, this Handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations' strategic thinking. Articles evoke pan-national experience and are organised into four sections to help readers navigate issues and draw comparisons. Sections cover: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; global case studies; an overview of scholarly developments.
An Integrated Model: The Evolution of Public Affairs Down Under
An Integrated Model: The Evolution of Public Affairs Down Under
Public affairs management in Australia changed dramatically in the decade of the 1990s and continues to change as innovation in leading companies spreads through to others. The pace of change in the nature of the function has varied considerably across companies, and is more advanced in industry sectors that are more vulnerable to social and political pressures. In general, however, public affairs grew over that decade from a lower to middle level function to one increasingly accepted as more strategic and more senior.
The annual oration of the Centre for Corporate Public Affairs1 affords an opportunity for captains of industry to reflect on its role in Australia. ...
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