The book that established itself as a standard text and reference work for students seeking to master research methods and procedures in psychology has been updated and revised in this new edition! The Second Edition of The Psychology Research Handbook: A Guide for Graduate Students and Research Assistants once again offers a comprehensive guide for understanding and conquering the entire research process. Editors Frederick T. L. Leong and James T. Austin have assembled a distinguished group of expert researchers who share skill sets accumulated as a result of years of practical exposure to the design, development, implementation, and documentation of research in psychology.
Chapter 8: Designing Surveys and Questionnaires for Research
Surveys and questionnaires are among the most frequently used research methods of the social sciences (Isaac & Michael, 1983). This popularity is really no surprise given that much of contemporary research, particularly in psychology, involves the study of individuals' perceptions of and beliefs about themselves, their immediate situation, and the relationship these perceptions and beliefs maintain with behavior. In this chapter, we provide a design primer to assist students in the development of survey and questionnaire instruments for research purposes. We've organized the chapter to facilitate your development of a cognitive script to understand survey and questionnaire design and administration. The chapter begins with an overview of survey methods and a description ...