The book that established itself as a standard text and reference work for students seeking to master research methods and procedures in psychology has been updated and revised in this new edition! The Second Edition of The Psychology Research Handbook: A Guide for Graduate Students and Research Assistants once again offers a comprehensive guide for understanding and conquering the entire research process. Editors Frederick T. L. Leong and James T. Austin have assembled a distinguished group of expert researchers who share skill sets accumulated as a result of years of practical exposure to the design, development, implementation, and documentation of research in psychology.
Chapter 15: Collecting Data in Groups
Much human behavior occurs within a social context. People's actions are often influenced in some degree by the presence of other individuals. Such influence may be quite passive, in which case the mere presence of others affects the frequency, intensity, or appropriateness of behavioral responses (Zajonc, 1965). Alternatively, social influence may be integral to action, such that a person's response is entirely interdependent with the responses of other individuals (Orasanu & Salas, 1993). In either instance, or in any other that reflects social dynamics, behavior cannot be fully understood without considering the role of such dynamics. Recognition of this is the elemental raison d'être of most group research.
The differences between individual and group research are grounded primarily ...