The book that established itself as a standard text and reference work for students seeking to master research methods and procedures in psychology has been updated and revised in this new edition! The Second Edition of The Psychology Research Handbook: A Guide for Graduate Students and Research Assistants once again offers a comprehensive guide for understanding and conquering the entire research process. Editors Frederick T. L. Leong and James T. Austin have assembled a distinguished group of expert researchers who share skill sets accumulated as a result of years of practical exposure to the design, development, implementation, and documentation of research in psychology.
Chapter 14: Conducting Telephone Surveys
The telephone survey has become a widely used tactic in areas such as political polls or marketing. Prior to the 1970s, this method was criticized for its methodological weaknesses, particularly sampling bias due to high noncoverage rates (about 20% in 1963) in the United States (Thornberry & Massey, 1988). Over the years, this problem has been dramatically lessened, as estimated by Bourque and Fielder (2003; 97.25% in 2000) and the U.S. Census Bureau (2002; 94.49% in 2001). It is important to point out that the percentage of households with telephones in the United States differs by state, ranging from 87.83% in Mississippi to 98.10% in New Hampshire, based on U.S. Census Bureau data (2002). Overall, the percentages of telephone ...