The book that established itself as a standard text and reference work for students seeking to master research methods and procedures in psychology has been updated and revised in this new edition! The Second Edition of The Psychology Research Handbook: A Guide for Graduate Students and Research Assistants once again offers a comprehensive guide for understanding and conquering the entire research process. Editors Frederick T. L. Leong and James T. Austin have assembled a distinguished group of expert researchers who share skill sets accumulated as a result of years of practical exposure to the design, development, implementation, and documentation of research in psychology.
Chapter 13: Conducting Mail and Internet Surveys
Most research psychologists will need to conduct a survey of some kind during their careers, and for a substantial number, this will be a principal method of data collection. Yet formal training in survey methodology is very rarely part of the research curriculum of psychology graduate programs. This chapter is intended to provide a primer on the conduct of mail and Internet surveys. We will identify some key issues that need to be addressed by researchers using survey methods (or considering their use); we will outline options and their advantages and disadvantages; we will present empirical research on relevant methodological issues where available; and we will provide suggestions on how to conduct surveys competently. A ...