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Chapter 4: Social Cognitive Neural Processes
To simplify the complexities of everyday interaction, perceivers often use information-processing strategies that result in the stereotype-based construal and treatment of others. Recently, researchers have incorporated neuroscientific tools into the repertoire of techniques they use to elucidate exactly how this process unfolds in the brain. The current chapter reviews some of the latest findings from studies that employ social cognitive neuroscience approaches and considers their significance in light of existing theoretical models of person understanding.
Social psychologists have spent the last 50 years striving to elucidate the strategies that individuals employ when encountering others. But only since the early 1990s has the related interdisciplinary field of social cognitive neuroscience explored core social psychological topics. ...