The SAGE Handbook of Political Communication is an authoritative and comprehensive survey of political communication drawing together a team of the world’s leading scholars to provide a state-of-the-art review that sets the agenda for future study.
Chapter 6: Popular Culture and Political Communication
Popular Culture and Political Communication
The campaign to elect Barack Obama as the 44th President of the USA was seen as distinctive in many ways, not least, of course, in its outcome. But one of its other distinctions lay in its sophisticated and extensive use of popular culture. This was not just a serious political campaign. There were times when ...