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Rachel K. Gibson & Stephen Ward

In: The SAGE Handbook of Political Communication

Chapter 5: Political Organizations and Campaigning Online

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Political Organizations and Campaigning Online
Political organizations and campaigning online
Rachel K.Gibson andStephenWard

In recent years, academic interest in political campaigning has increased significantly, particularly with regard to understanding its importance in elections and effects on voter turnout and choices (Farrell and Schmitt-Beck, 2003; Holbrook, 1996; Norris et al., 1999). Attention has also focused on the ...

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