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Previous Chapter Chapter 5: Political Organizations and Campaigning Online Next Chapter

Rachel K. Gibson & Stephen Ward

In: The SAGE Handbook of Political Communication

Chapter 5: Political Organizations and Campaigning Online

Edited by: Holli A. Semetko & Margaret Scammell

DOI: http://dx.doi.org/10.4135/9781446201015.n6

Subject: Political Communication, Political Communications

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Gibson, R. & Ward, S. (2012). Political organizations and campaigning online. In H. A. Semetko & M. Scammell The SAGE handbook of political communication (pp. 62-74). London: SAGE Publications Ltd doi: 10.4135/9781446201015.n6

Gibson, Rachel K. and Stephen Ward. "Political Organizations and Campaigning Online." In The SAGE Handbook of Political Communication, 62-74. London: SAGE Publications Ltd, 2012. doi: 10.4135/9781446201015.n6.

Gibson, R & Ward, S 2012, 'Political organizations and campaigning online', in The sage handbook of political communication, SAGE Publications Ltd, London, pp. 62-74, viewed 17 November 2019, doi: 10.4135/9781446201015.n6.

Gibson, Rachel K. and Stephen Ward. "Political Organizations and Campaigning Online." The SAGE Handbook of Political Communication. Holli A. Semetko and Margaret Scammell. London: SAGE Publications Ltd, 2012. 62-74. SAGE Knowledge. Web. 17 Nov. 2019, doi: 10.4135/9781446201015.n6.

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In recent years, academic interest in political campaigning has increased significantly, particularly with regard to understanding its importance in elections and effects on voter turnout and choices (Farrell and Schmitt-Beck, 2003; Holbrook, 1996; Norris et al., 1999). Attention has also focused on the ...

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Introduction: The Expanding Field of Political Communication in the Era of Continuous Connectivity
Chapter 1: Entertainment Media and the Political Engagement of Citizens
Chapter 2: Do Cosmopolitan Communications Threaten Traditional Moral Values?
Chapter 3: Political Communication in a Changing Media Environment
Chapter 4: Blogging and the Future of News
Chapter 5: Political Organizations and Campaigning Online
Chapter 6: Popular Culture and Political Communication
Chapter 7: Government Communication: An Emerging Field in Political Communication Research
Chapter 8: What's Good and Bad in Political Communication Research? Normative Standards for Evaluating Media and Citizen Performance
Chapter 9: Digital Media and Citizenship
Chapter 10: Digital Media and Youth Engagement
Chapter 11: The Internet and Citizenship: Democratic Opportunity or More of the Same?
Chapter 12: Civic Knowledge and Audiovisual Learning
Chapter 13: Women as Political Communicators: Candidates and Campaigns
Chapter 14: The Impact of Negative Campaigning on Citizens' Actions and Attitudes
Chapter 15: Changes in European Public Service Broadcasting: Potential Consequences for Political Knowledge, Attitudes and Behavior
Chapter 16: Social Networks, Public Discussion and Civic Engagement: A Socialization Perspective
Chapter 17: Measuring Affect, Emotion and Mood in Political Communication
Chapter 18: Online Panels and the Future of Political Communication Research
Chapter 19: Social Networks and Political Knowledge
Chapter 20: Understanding the Content of News Media
Chapter 21: Ethnography as Theory and Method in the Study of Political Communication
Chapter 22: Political Visions: Visual Studies in Political Communication
Chapter 23: News Framing Research: An Overview and New Developments
Chapter 24: Dynamics in Mass Communication Effects Research
Chapter 25: Media, Power and US Foreign Policy
Chapter 26: News Media and War
Chapter 27: The Power of Rhetoric: Understanding Political Oratory
Chapter 28: The Power of Everyday Conversations: Mediating the Effects of Media Use on Policy Understanding
Chapter 29: Leaders on the Campaign Trail: The Impact of Television News on Perceptions of Party Leaders in British General Elections
Chapter 30: The Interdependency of Mass Media and Social Movements
Chapter 31: Media Consolidation, Fragmentation and Selective Exposure in the USA
Chapter 32: Democratization and the Changing Media Environment in South Korea
Chapter 33: The Changing Landscape of Political Communications in China
Chapter 34: Political Communication in Latin America
Chapter 35: Political Communication and Media Effects in the Context of New Democracies of East-Central Europe
Chapter 36: Post-Soviet Political Communication
Chapter 37: Al-Jazeera Arabic, Transnational Identity and Influence
Chapter 38: Grassroots Political Communication in India: Women's Movements, Vernacular Rhetoric and Street Play Performance
Chapter 39: Political Communication in Post-Apartheid South Africa
Chapter 40: Some Caveats about Comparative Research in Media Studies
Chapter 41: Never Waste a Good Crisis: The British Phone Hacking Scandal and its Implications for Politics and the Press

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Keywords

campaigns,
voting,
web campaigning,
voter behavior,
elections,
web 2.0,
internet

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