The SAGE Handbook of Political Communication is an authoritative and comprehensive survey of political communication drawing together a team of the world’s leading scholars to provide a state-of-the-art review that sets the agenda for future study.

Political Organizations and Campaigning Online

Political organizations and campaigning online
Rachel K.Gibson andStephenWard

In recent years, academic interest in political campaigning has increased significantly, particularly with regard to understanding its importance in elections and effects on voter turnout and choices (Farrell and Schmitt-Beck, 2003; Holbrook, 1996; Norris et al., 1999). Attention has also focused on the ...

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