The SAGE Handbook of Political Communication is an authoritative and comprehensive survey of political communication drawing together a team of the world’s leading scholars to provide a state-of-the-art review that sets the agenda for future study.
Chapter 24: Dynamics in Mass Communication Effects Research
Dynamics in Mass Communication Effects Research
How do mass communications affect citizens' opinions? The answer to this question – perhaps the defining subject in the field of communication studies – has vacillated over several decades of research between minimal and maximal effects. Recent technological and social transformations may usher a ...