The SAGE Handbook of Political Communication is an authoritative and comprehensive survey of political communication drawing together a team of the world’s leading scholars to provide a state-of-the-art review that sets the agenda for future study.

Dynamics in Mass Communication Effects Research

Dynamics in mass communication effects research
DennisChong andJames N.Druckman

How do mass communications affect citizens' opinions? The answer to this question – perhaps the defining subject in the field of communication studies – has vacillated over several decades of research between minimal and maximal effects. Recent technological and social transformations may usher a ...

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