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Dennis Chong & James N. Druckman

In: The SAGE Handbook of Political Communication

Chapter 24: Dynamics in Mass Communication Effects Research

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Dynamics in Mass Communication Effects Research
Dynamics in mass communication effects research
DennisChong andJames N.Druckman

How do mass communications affect citizens' opinions? The answer to this question – perhaps the defining subject in the field of communication studies – has vacillated over several decades of research between minimal and maximal effects. Recent technological and social transformations may usher a ...

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