The SAGE Handbook of Political Communication is an authoritative and comprehensive survey of political communication drawing together a team of the world’s leading scholars to provide a state-of-the-art review that sets the agenda for future study.

Understanding the Content of News Media

Understanding the content of news media
Stephen D.Reese andJae KookLee

This chapter reviews the major approaches to media content as a critical variable in its own right within political communication research. By ‘content’ we mean the complete range of visual and verbal information carried in the media, primarily the traditional mainstream ...

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