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Stephen D. Reese & Jae Kook Lee

In: The SAGE Handbook of Political Communication

Chapter 20: Understanding the Content of News Media

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Understanding the Content of News Media
Understanding the content of news media
Stephen D.Reese andJae KookLee

This chapter reviews the major approaches to media content as a critical variable in its own right within political communication research. By ‘content’ we mean the complete range of visual and verbal information carried in the media, primarily the traditional mainstream ...

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