The SAGE Handbook of Political Communication is an authoritative and comprehensive survey of political communication drawing together a team of the world’s leading scholars to provide a state-of-the-art review that sets the agenda for future study.
Chapter 17: Measuring Affect, Emotion and Mood in Political Communication
Measuring Affect, Emotion and Mood in Political Communication
On 9 November 1989, waves of East Berliners climbed over the Wall separating East and West Berlin. Audiences around the world shared the tumultuous excitement as crowds of Berliners celebrated the reunion of families, friends and neighbors. ...