- Subject index
The SAGE Handbook of Political Communication is an authoritative and comprehensive survey of political communication drawing together a team of the world’s leading scholars to provide a state-of-the-art review that sets the agenda for future study.
Chapter 12: Civic Knowledge and Audiovisual Learning
Civic Knowledge and Audiovisual Learning
Measuring Political Knowledge
There are two schools of thought about what citizens need to know and how they should learn it: (1) the fact-mastery school, born out of the rational choice tradition, which prizes print-based learning of facts and (2) the behavioral school, based on ...