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Doris A. Graber & Gregory G. Holyk

In: The SAGE Handbook of Political Communication

Chapter 12: Civic Knowledge and Audiovisual Learning

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Civic Knowledge and Audiovisual Learning
Civic knowledge and audiovisual learning
Doris A.Graber andGregory G.Holyk
Measuring Political Knowledge

There are two schools of thought about what citizens need to know and how they should learn it: (1) the fact-mastery school, born out of the rational choice tradition, which prizes print-based learning of facts and (2) the behavioral school, based on ...

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