Summary
Contents
Subject index
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.
Political Advertising in Chile
Political Advertising in Chile
Since democracy was restored in 1989, confidence and interest in politics in Chile have constantly declined. This development particularly affects the political parties as the central actors within the political system (Tironi & Agüero, 1999; Huneeus, 2001). As a consequence, parties and politicians ...
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