• Summary
  • Contents
  • Subject index

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.  

From Electoral Propaganda to Political Advertising in Israel
From electoral propaganda to political advertising in Israel

Despite structural and content-related changes throughout the years, the electoral system of Israel has remained basically unchanged; it is an arena where politicians court the electorate, with direct wooing of the electorate ...

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