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A definitive, authoritative and up-to-date resource for anyone interested in the theories, models and assessment methods used for understanding the many facets of Human personality and individual differences. Volume 2: Personality Measurement and Assessment. Covers psychometric measurement of personality.

Using Implicit Association Tests for the Assessment of Implicit Personality Self-Concept
Using implicit association tests for the assessment of implicit personality self-concept

Psychologists have long suspected that people do not have good access to their own thoughts and feelings and that self-exploration is subject to introspective limits. Empirical evidence supports this view (e.g. Nisbett and Wilson, 1977). What results is a compelling claim for measurement procedures suitable for the assessment of cognitive processes that remain obscured if people are simply asked to report them. Recently, social cognition research has made progress towards the development of such ‘implicit’ procedures. This chapter deals with a most prominent class of implicit procedures, the Implicit Association Tests (IATs) (Greenwald et al., 1998), and reviews theoretical and empirical contributions that explored ...

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