"Barry and Hansen have gathered an impressive array of contributors to speculate where the management and organization field might be headed. The Handbook offers refreshing and proactive insights that confront our assumptions about organizations and challenge us to expand our thinking and inquiry. It it must reading for anyone who seeks to understand how we look at, live in, and act on organizations."—Thomas G. Cummings, Marshall School of Business, University of Southern CaliforniaTen years ago critical theory and postmodernism were considered new and emerging theories in Business and Management. What will be the next new important theories to shape the field? In one edited volume, David Barry and Hans Hansen have commissioned new chapters that will allow readers to stay one step ahead of the latest thinking. Contributors draw on research and practice to introduce ideas that are considered 'fringe' and controversial today, but may be key theoretical contributions tomorrow. Each chapter sets these ideas in their historical context, lays out the key theoretical positions taken by each new approach and makes it clear why these approaches are different to more mainstream concepts. Throughout contributors refer to existing studies that show how these developing themes will change the Business and Management arena.Researchers, teachers and advanced students who are interested in the future of Business and Management scholarship will want to read this Handbook.
Chapter 7: Alterity/Identity Interplay in Image Construction
Alterity/Identity Interplay in Image Construction
1. alterity n.
The state of being other or different. (The Concise Oxford English Dictionary)
Term used in postmodern writings for the ‘otherness’ of others, or sometimes the otherness of the self. (The Oxford Dictionary of Philosophy)
Being different is hardly a postmodern invention, so why is that ‘identity’ is a part of our everyday vocabulary, while ‘alterity’ is reserved for esoteric writings, and even there only ‘sometimes’ related to the Self? I begin by sketching a historical process that might be an explanation of this development, and then argue that re-introducing alterity to the common vocabulary of organization studies might help us understand many of the interesting phenomena that we observe but obscure by dealing with them ...