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  • Subject index

"Barry and Hansen have gathered an impressive array of contributors to speculate where the management and organization field might be headed. The Handbook offers refreshing and proactive insights that confront our assumptions about organizations and challenge us to expand our thinking and inquiry. It it must reading for anyone who seeks to understand how we look at, live in, and act on organizations."—Thomas G. Cummings, Marshall School of Business, University of Southern CaliforniaTen years ago critical theory and postmodernism were considered new and emerging theories in Business and Management. What will be the next new important theories to shape the field? In one edited volume, David Barry and Hans Hansen have commissioned new chapters that will allow readers to stay one step ahead of the latest thinking. Contributors draw on research and practice to introduce ideas that are considered 'fringe' and controversial today, but may be key theoretical contributions tomorrow. Each chapter sets these ideas in their historical context, lays out the key theoretical positions taken by each new approach and makes it clear why these approaches are different to more mainstream concepts. Throughout contributors refer to existing studies that show how these developing themes will change the Business and Management arena.Researchers, teachers and advanced students who are interested in the future of Business and Management scholarship will want to read this Handbook.


Spin is the most neglected aspect of story research. Spin, though unstudied, is powerful in storytelling organizations such as Nike, Disney, McDonald's, and Wal-Mart. Storytelling organization is defined as ‘a collective system in which the performance of stories is a key part of members’ sensemaking and a means to allow them to supplement individual memories with institutional memory’ (Boje, 1991: 106). Each has its war room, orchestrates spin campaigns, and answers activist story campaigns with strategic spin. Why study spin? Storytelling organizations spend billions on story technology, hiring spin talent, increasingly appropriating our living stories (stories we live), consummating spin we are socialized to live, then selling them back to us to shape the very ‘reality’ we story researchers study, robbing story magic.

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