The role of gender in the daily lives of individuals is ubiquitous. Along with race, gender is a visible trait upon which individuals make judgments of others and that impact their relationships with others and themselves. From the moment a young boy or girl is born, she or he and her or his parent(s) are inculcated with messages of appropriate behaviors and style of dress. Throughout their lives, boys and girls are reminded of the roles to perform and the ways to look and express oneself lest they be marginalized (e.g., Brannon, 1976; Chrisler, 2008). Women must contend with both role overload (i.e., being the “supermom”) and pervasive sexism at cultural, institutional, and interpersonal levels and threats to ...
8.1 The Importance of Gender