• Summary
  • Contents
  • Subject index

The SAGE Handbook of Media Studies examines the theories, practices, and future of this fast-growing field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media.

Ethical and Normative Perspectives
Ethical and normative perspectives

Media ethics is an important branch of professional ethics. Recognizing the power of mass communications in today's global world, occupations in the media are now included with such professions as medicine, law, business, and engineering under the purview of applied ethics. Although the media have been roundly criticized for more than a century,1 the exponential growth in media ethics did not occur until it began rising in parallel during the 1980s with the growth of professional ethics as a whole. In line with the other professional fields, more monographs and books on media ethics were produced in this decade than had been published in total since the beginning of the 20th century.

From 1978 to 1980, the Hastings Center ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles