• Summary
  • Contents
  • Subject index

The SAGE Handbook of Media Studies examines the theories, practices, and future of this fast-growing field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media.

Media, Public Opinion, and Political Action
Media, public opinion, and political action

Research on the subject of public opinion and political action from a media studies perspective has expanded considerably in recent years. Whereas in the mid-1980s, concern about media influence characterized a comparatively small portion of what Kinder and Sears (1986) described as research on public opinion and political action, nowadays it is hardly possible to think of the media as anything but central to research in this area. Many of the studies in this area can also be described as within the interdisciplinary subfield of political communication research, which has also expanded considerably over the past two decades.1

Some recent international examples illustrate the variety of reasons why the media are at the center of ...

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