The SAGE Handbook of Media Studies examines the theories, practices, and future of this fast-growing field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media.
Chapter 12: Contemporary Television Audiences: Publics, Markets, Communities, and Fans
Contemporary Television Audiences: Publics, Markets, Communities, and Fans
There are several competing and sometimes overlapping ways of understanding audiences. Publics, markets, communities, and fans are the main terms used to describe people when they are “being an audience.” This chapter will explore these audiences conceptually, using a variety of empirical examples.
The Changing Audience Experience
As a mode of human experience, audience is a way of describing ...