• Summary
  • Contents
  • Subject index

The SAGE Handbook of Media Studies examines the theories, practices, and future of this fast-growing field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media.

Psychology of Media Use
Psychology of media use

Interdisciplinarity is one of the hallmarks of research on media content, use, and effects. With regard to use, the preceding chapter focused on the sociology and anthropology of media use, that is, who uses which media, how much, where, when, and so forth. Scholars in communication studies often do such research. One of their theoretical perspectives on media use focuses on its functions and gratifications. Another communication studies perspective on media use and its effects, known as cultural studies, emphasizes the role of sociological factors—especially gender, class, and culture—in determining the different meanings, readings, and interpretations that people find in and take away from media communications. Like the preceding chapter, this one focuses on media use but from ...

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