Summary
Contents
Subject index
Each scale is prefaced by the same information. Details are provided of construct, description, development, samples, validity, scores, sources, references, and other evidence. The book includes a number of measures that have been used in several studies. The volume serves as a guide to the literature and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.
Attitudes about the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace
Attitudes about the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace
Consumer Attitudes toward Business Practices and Marketing
Consumer Attitudes toward Marketing and Consumerism
(Barksdale and Darden 1972)
Construct:
Barksdale and Darden (1972) present a battery of items that assess consumer reactions to business policies and practices. As evidenced by the citations listed below, various forms of the items have been adapted and used by a number of other consumer and marketing researchers. The topics addressed include philosophy of business, product quality, advertising, other marketing activities, consumer responsibilities, consumerism, and government regulation.
Description:
Forty items grouped into seven categories (i.e., philosophy of business, product quality, advertising, other marketing activities, consumer responsibilities, ...
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