Summary
Contents
Subject index
In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
The Changing Global Political and Institutional Environment
The Changing Global Political and Institutional Environment
Introduction: The Changing Global Political and Institutional Environment
International marketing – and international business more broadly – does not operate in a vacuum. A range of actors, each of whom has particular interests and values, and often approaches international business from a different perspective, works with and sometimes against companies to shape this environment. Until fairly recently, companies seeking to expand markets abroad were required to navigate the domestic political environments of those countries. This required, for example, complying with different health, workplace, environmental and other regulations, or working with government officials to obtain necessary import or export licenses or approval for constructing a factory. Companies also needed to stay abreast of the ...
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