Chapter 22: International Student Recruitment in Australia and the United States: Approaches and Attitudes
International Student Recruitment in Australia and the United States: Approaches and Attitudes
International students do not find their way to overseas institutions by accident. International student recruitment, especially in those countries where international students pay full fees, is an increasingly professional business, undertaken by experts drawing on years of experience; it incorporates practices from other industries, such as call centers and customer relationship management, and earns substantial export revenue. With the number of globally mobile students increasing at an average of 4% per annum since the 1970s (Banks, 2010), growth trends are projecting between 4.1 million to 6.7 million students studying abroad by the year 2020 (Calderon, 2010; see Chapter 21, this ...