Identity research is at the heart of many trans-disciplinary research centers around the world. No single social science discipline `owns' identity research and The SAGE Handbook of Identities draws on a global scholarship to cover in four parts its: Frameworks: presents the main theoretical and methodological perspectives in identities research.Formations: covers the major formative forces for identities such as culture, globalization, migratory patterns, biology and so on.Categories: reviews research on the core social categories which are central to identity such as ethnicity, gender, sexuality, disability and social class and intersections between these.Sites and Context: develops a series of case studies of crucial sites and contexts where identity is at stake such as social movements, relationships and family life, work-places and environments and citizenship.

Identity: Culture and Technology

Identity: Culture and Technology

Identity: Culture and technology

What kind of culture incites people to think about each other in terms of identities? This is the question I explore in this chapter. What interests me is why the topic of identity, formerly a focus for academic research, is bursting the banks of theory and burgeoning into daily conversation and chitchat? Transgressing the mainstays of class, gender, age and ethnicity, identity mushrooms into a myriad of everyday matters such as taste, desire, or lifestyle on one hand, and issues of opportunity, success, and expertise on the other. Specifically, I am asking what is it about Euro-American culture that is making people discriminate so finely between different identities; and, moreover, has us doing this from moment to moment?

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