The book focuses on key aspects of the hospitality management curriculum, research, and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it.

From the Top Down: Strategic Management 7 in the Hospitality Industry

From the top down: Strategic management 7 in the hospitality industry


Despite the recent slump, international tourism and hospitality have grown by leaps and bounds since the end of World War II. It has become a major economic force in the world in terms of revenue generated and employment created. According to the World Travel Organization the industry accounted for some $463 billion in economic activity, roughly 11% of the planet's gross product. Similarly, the World Travel and Tourism Council reports that approximately 200 million jobs were either directly or indirectly associated with this industry, the equivalent of 8% of world employment, or one in every 12jobs. It is estimated that there may be ...

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