Summary
Contents
Subject index
The book focuses on key aspects of the hospitality management curriculum, research, and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it.
Event Design and Management
Event Design and Management
Introduction
In this chapter we explore the nexus between hospitality and event management, with emphasis on event design. ‘Event Management’ is a generic term to describe the emerging profession that designs, produces and manages all types of planned events. Events are staples within the hospitality and tourism industries, leading to the widespread use of the acronym MICE (i.e. Meetings, Incentives, Conventions and Exhibitions - see Chapter 18). But event management encompasses all planned events including celebrations such as carnivals and festivals, recreation and sports events, trade and commerce (including meetings, fairs and exhibitions), private functions and civic or governmental events. Many practitioners in the hospitality sector already have experience in producing events, but the next generation of professionals will ...
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