The book focuses on key aspects of the hospitality management curriculum, research, and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it.

The MICE Industry: Meetings, Incentives, Conventions, and Exhibitions

The MICE Industry: Meetings, Incentives, Conventions, and Exhibitions

The mice industry: Meetings, incentives, conventions, and exhibitions


MICE is an acronym for four major segments of the group market: meetings, incentives, conventions, and exhibitions. The MICE industry is complex with many parties, such as participants, sponsors, planners, convention and visitor bureaus, meeting venues, accommodations, and suppliers generally being involved in the planning and execution of an event. The group market of the tourism industry has experienced exponential growth fueled by rapid globalization and expansion of service industries, and the continuous evolution of scientific and technological innovations. Although the MICE industry is negatively affected by events occurring in the external environment such as economic and political instability, regional wars, terrorism, environmental disasters, oil prices, crime and health threats, ...

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