With the ‘cultural turn’, the concept of culture has assumed enormous importance in our understanding of the interrelations between social, political, and economic structures, patterns of everyday interaction, and systems of meaning-making. In The SAGE Handbook of Cultural Analysis, the leading figures in their fields explore the implications of this paradigm shift. Addressed to academics and advanced students in all fields of the social sciences and humanities, this Handbook is at once a synthesis of advances in the field, with a comprehensive coverage of the scholarly literature, and a collection of original and provocative essays by some of the brightest intellectuals of our time.

Psychology and Cultural Analysis

Psychology and cultural analysis

Culture and the Psyche

Attempts to link culture to psychology have been in evidence since the birth of the human and social sciences. Wilhelm Wundt, one of the so-called fathers of modern psychology, called for a folk psychology to understand the ‘higher psychological functions’, such as thinking, arguing that they were not amenable to experimental study. Freud saw civilization as putting brakes on what he understood as animal or primitive drives. This was vigorously taken up by early anthropologists looking for universal psychic patterns within kinship structures of cultures. Indeed, Freud's ideas were put into practice by his nephew Bernays as a way of marketing to and creating desire within the early mass markets of twentieth-century USA.

However, Anglo-American psychology ...

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