With the ‘cultural turn’, the concept of culture has assumed enormous importance in our understanding of the interrelations between social, political, and economic structures, patterns of everyday interaction, and systems of meaning-making. In The SAGE Handbook of Cultural Analysis, the leading figures in their fields explore the implications of this paradigm shift. Addressed to academics and advanced students in all fields of the social sciences and humanities, this Handbook is at once a synthesis of advances in the field, with a comprehensive coverage of the scholarly literature, and a collection of original and provocative essays by some of the brightest intellectuals of our time.
Chapter 10: Broadcasting
In keeping with its stature as one of the major social institutions of the twentieth and twenty-first centuries, broadcasting has stimulated a vast amount of study. Cultural analysis has been an important sub-section of this work, via critical speculations about broadcasting's impact on societies and cultures; state policies of ownership, control and content; and the nature of production, content and reception. This chapter looks at the disciplines that analyse broadcasting, the study of radio and television, key debates about audiences and industrial uses of cultural analysis.
The word ‘broadcasting’ has agricultural roots. It originally described spreading seeds in a field. ‘Broadcasting’ transmogrified in the 1920s to signify a central node, whether public or private, governmental or commercial, that sent out audio material to audiences within ...