The SAGE Handbook of Child Development explores the multicultural development of children through the varied and complex interplay of traditional agents of socialization as well as contemporary media influences, examining how socialization practices and media content construct and teach us about diverse cultures. Editors Joy K. Asamen, Mesha L. Ellis, and Gordon L. Berry, along with chapter authors from a wide variety of disciplines, highlight how to analyze, compare, and contrast alternative perspectives of children of different cultures, domestically and globally, with the major principles and theories of child development in cognitive, socioemotional, and/or social/contextual domains.

Media and Communication Theories: Implications for a Multicultural Perspective

Media and Communication Theories: Implications for a Multicultural Perspective

Media and communication theories: Implications for a multicultural perspective
DanaMastro, MichelleOrtiz

Theories investigating the effects of media exposure on intergroup attitudes, beliefs, and behaviors posit that media content becomes incorporated into individuals' cognitions about race/ethnicity, ultimately shaping perceptions about these groups (Berry & Mitchell-Kernan, 1982; Harwood & Roy, 2005). Research on child development suggests that these outcomes are not limited to adult consumers. Indeed, children are able to visually differentiate between different groups based on race/ethnicity about the time of their first birthday (Fagot & Leinbach, 1991). By ages 3–4, they can sort themselves and others based on those categories (Aboud, 1988; Lovelace, Scheiner, Dollberg, Segui, & Black, 1994; McKown & Weinstein, 2003). By approximately 5–6 years of ...

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