Deliberately selected to represent as many parts of the globe as possible, and with a commitment to recognizing both the similarities and differences in children and young people's lives - from China to Denmark, from Canada to India, from Japan to Iceland, from - the authors offer a rich contextualization of children's engagement with their particular media and communication environment, while also pursuing cross-cutting themes in terms of comparative and global trends.
Chapter 27: The Commodification of Youth Culture
The Commodification of Youth Culture
What is most troubling is that children's culture has become virtually indistinguishable from consumer culture over the course of the last century… Childhood makes capitalism hum over the long haul (Cook, 2001).
In 1955, Disney put together three segments of one of its popular television series into one movie and released it as Davy Crockett, King of the Wild Frontier. The movie, starring Fess Parker as the famous frontiersman and Buddy Ebson as his sidekick, was an immediate box office hit and also created a nationwide phenomenon never witnessed before in the USA, featuring movie merchandising specifically targeting young children. Davy Crockett coonskin caps were everyday apparel for most young boys, while a wide array of other ...