Deliberately selected to represent as many parts of the globe as possible, and with a commitment to recognizing both the similarities and differences in children and young people's lives - from China to Denmark, from Canada to India, from Japan to Iceland, from - the authors offer a rich contextualization of children's engagement with their particular media and communication environment, while also pursuing cross-cutting themes in terms of comparative and global trends.
Chapter 22: Television Culture and Media Socialization across Countries: Theoretical Issues and Methodological Approaches
Television Culture and Media Socialization across Countries: Theoretical Issues and Methodological Approaches
This chapter illustrates the relevance of a socio-cultural approach in children and media studies and the challenges of adopting such an approach when comparing different cultures in order to identify their commonalities. Traditionally, universalistic approaches aim to identify recurrent patterns of action and meaning and are often characterized by a programmatic bracketing of any culturally grounded variable. Investigating what is recurrent despite cultural differences, universalistic approaches mostly lead to large-scale quantitative surveys on who consumes what and where; for example, experimental studies on relationships between semiotic features of television content and developmental characteristics of the child's ‘pure’ cognitive mind. ...