Deliberately selected to represent as many parts of the globe as possible, and with a commitment to recognizing both the similarities and differences in children and young people's lives - from China to Denmark, from Canada to India, from Japan to Iceland, from - the authors offer a rich contextualization of children's engagement with their particular media and communication environment, while also pursuing cross-cutting themes in terms of comparative and global trends.

Chapter 19: Contextualizing Media Competencies among Young People in Indian Culture: Interface with Globalization

Contextualizing Media Competencies among Young People in Indian Culture: Interface with Globalization

Contextualizing media competencies among young people in indian culture: Interface with globalization
Usha S.Nayar and AmitaBhide

Introduction

It is widely believed that India will soon enjoy the advantage of a ‘demographic dividend’. According to one estimate, India will have the highest number of people in the younger age group: 700 million people out of 1.1 billion people are young. Around 555 million Indians are aged less than 25, and teenagers among them number about 160 million; it is estimated that by 2015 that Indians under 20 will make up 55% of the population.

The young people in India are growing up in a multicultural, heterogeneous social and political system in which diversity is placed along the lines ...

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