Deliberately selected to represent as many parts of the globe as possible, and with a commitment to recognizing both the similarities and differences in children and young people's lives - from China to Denmark, from Canada to India, from Japan to Iceland, from - the authors offer a rich contextualization of children's engagement with their particular media and communication environment, while also pursuing cross-cutting themes in terms of comparative and global trends.
Chapter 14: The African Reception of Global Media
The African Reception of Global Media
This chapter engages debates concerning the impact of global media on local youth audiences in Africa. Recognizing the profound rootedness of media consumption in everyday life, the chapter specifically examines the way selected South African youth audiences, differentially embedded in their particular economic and ideological formations, use local and global media texts as part of their ongoing attempts to make sense of their lives. The chapter will point to the complex individual and social reasons that lie behind media consumption choices and will argue the deficiencies of the media imperialism thesis with its definitive claims for cultural homogenization, seen as the primary, or most politically significant, effect of the globalization of media. ...