Deliberately selected to represent as many parts of the globe as possible, and with a commitment to recognizing both the similarities and differences in children and young people's lives - from China to Denmark, from Canada to India, from Japan to Iceland, from - the authors offer a rich contextualization of children's engagement with their particular media and communication environment, while also pursuing cross-cutting themes in terms of comparative and global trends.

Dividing Delights: Children, Adults and the Search for Sales1

Dividing delights: Children, adults and the search for sales
JaneKenway and ElizabethBullen

Introduction

Consumption is now recognized as a defining characteristic of the lifestyle of the Western world. Consumption and information and communication media together hold a powerful and privileged position in today's culture, society and economy. We call the cultural form that arises from the blending of consumption and information and communication media ‘consumer-media culture’. Advertising, diverse media forms and other meaning-making (semiotic) practices are central to consumer-media culture. They remake the meaning of goods in order to sell them. In complex and contradictory ways, consumer-media culture in its many forms has transformed the lives of children, the family and the school and, ultimately, the ‘nature’ of childhood ...

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