- Subject index
The Handbook on Communicating and Disseminating Behavioral Science assembles for the first time in a single volume research, scholarship and practices from across relevant disciplines and professions to give a coherent picture for both students in the classroom and scholars. Designed as both a text and a handbook, it provides insights into the main actors, contemporary themes and approaches, key challenges, and the broader conditions that influence whether and how the work occurs. Contributors include: behavioral scientists; journalism and communication scholars; mass media reporters, editors and producers from print, television and radio; representatives of think tanks and advocacy organizations; and professional communicators from a university, a scientific society, and a national social issue campaign. All bring an accomplished record of sharing behavioral science to inform policy, mass media, service professions, and the public.Though scholarly, the book brings together leading authorities who are both "doers" and "thinkers" to offer insights into how the work is done and to illuminate the underlying conceptual and empirical issues. The book also advances the dissemination and communication of behavioral research as an area of scientific inquiry in is own right, one that holds vast opportunities for the field of behavioral science. Contributors offer recommendations for programs of research that should be at the top of the research agenda.As a book of core readings written to be accessible to both professionals and students, the book is poised to be a staple of any serious attempt to introduce behavioral scientists to key issues in communicating and disseminating behavioral science and to advance their capacity to understand and conduct the work. It is also an unrivaled resource for student and professional science communicators seeking to learn more about the challenges of communicating behavioral research.
Chapter 11: Magazines
“‘Slutty’ behavior is good for the species,” I once wrote, and I'll never hear the end of it. The article that contained this sentence explored recent anthropological research that contradicted the much-touted and supposedly “hardwired” evolutionary bargain of female fidelity for food. I had sold the story to an online outlet called Alternet because my regular editor thought it was “counterintuitive” and had refused to run it.
The story described a new wave of research on the evolutionary drives behind sexuality and parenting. From an anthropological perspective, I had learned, female promiscuity—combined with emotional fidelity—binds communities closer together and improves the gene pool.
Feminists loved the story. Conservatives didn't. One of my critics noted a “gleeful” tone and sternly pointed out that civilization depends on mastering ...