The SAGE Handbook of Architectural Theory documents and builds upon some of the most innovative developments in architectural theory over the last two decades. Bringing into dialogue a range of geographically, institutionally and historically competing positions, the book examines and explores parallel debates in related fields. The book is divided into eight sections. Creating openings for future lines of inquiry and establishing the basis for new directions for education, research and practice, the book organizes itself around specific case studies to provide a critical, interpretive and speculative enquiry into the relevant debates in architectural theory. A methodical, authoritative and comprehensive addition to the literature, the Handbook is suitable for academics, researchers and practitioners in architecture, urban geography, cultural studies, sociology and geography.
Chapter 10: Consumption
Though the critics who have doubted consumption's capacity to deliver economic growth and associated improvements in living standards appear to be vindicated by the global financial crisis of 2008, the question of how to critically describe or theorize the relationship between consumption and architecture at the end of postmodernism remains open.
Figure 10.1 (Below) Prada Epicenter, New York, OMA and ‘Prada Vomit’ mural by 2×4. (2×4)
At the beginning of the twenty-first century, ‘consumption’ encompasses an expansive collection of practices. We consume money, nature, things, ideas, atmospheres, experiences and architecture. Some of the recent considerations of those practices have begun to reposition the term and its intellectual currency away from the simplistic, though widely-held, caricature of consumption as the global medium by which the unknowing masses ...