For the first time, research on implicit cognitive processes relevant for the understanding of addictive behaviors and their prevention or treatment is brought together in one volume! The Handbook of Implicit Cognition and Addiction features the work of an internationally renowned group of contributing North American and European authors who draw together developments in basic research on implicit cognition with recent developments in addiction research. Editors Reinout W. Wiers and Alan W. Stacy examine recent findings from a variety of disciplines including basic memory and experimental psychology, experimental psychopathology, emotion, and neurosciences.

Reaction Time Measures of Substance-Related Associations

Reaction Time Measures of Substance-Related Associations

Reaction time measures of substance-related associations

Abstract: This chapter provides an overview of indirect RT measures of implicit associations, including the IAT, the EAST, and priming paradigms. Each indirect measure is described on a conceptual level and is illustrated with recent findings from addiction research. For each measure, a critical evaluation of its strengths and weaknesses is given including a discussion of its psychometric properties, the relativity of measured associations, its suitability for assessing ambivalence, and alternative accounts of effects by nonassociative processes. Recent modifications, such as the Single Target IAT, the GNAT, the Modified EAST and the Single Valence EAST that have been developed in response to some of the limitations of the measures described here are also discussed.


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