• Summary
  • Contents
  • Subject index

The Handbook of Strategic Alliances covers state-of-the-art research on strategic alliances and serves to pave the road for future alliance research. Little is understood about the specific managerial challenges involved in establishing and operating alliances from their initial setup and throughout their life cycle. The Handbook is intended to fill this gap by looking inside some of the “black boxes” that have been acknowledged in the alliance literature but seldom opened. Leading scholars and practitioners from around the globe chart the alliance literature, its evolution, current state, and future course.

Nurturing Successful Alliances across Boundaries
Nurturing successful alliances across boundaries
PieroMorosini
A Ray of Hope

It was late March 1999. As a seasoned executive of a global corporation, General Motors vice-chairman Bob Lutz knew that well over 50% of alliances were destined for failure. Especially those taking place across such distant—and distinctive—national cultures as the French ...

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