• Summary
  • Contents
  • Subject index

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Bringing Publics Into Public Relations: New Theoretical Frameworks for Practice
Bringing publics into public relations: New theoretical frameworks for practice

The needs of the public relations profession have, to a large extent, driven the development of public relations as an academic discipline. Academics do no service ...

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