- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 9: Bringing Publics Into Public Relations: New Theoretical Frameworks for Practice
Bringing Publics Into Public Relations: New Theoretical Frameworks for Practice
The needs of the public relations profession have, to a large extent, driven the development of public relations as an academic discipline. Academics do no service ...