The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Public Relations Field Dynamics

Public Relations Field Dynamics

Public relations field dynamics
Jeffrey K.Springston

In 1987, Eli Lilly Corporation introduced Prozac, a drug heralded as a breakthrough treatment for depression. The drug, which was without many of the side effects of older alternatives, quickly became the best-selling antidepressant in history. In spite of widespread support from the medical ...

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