- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 7: Interpersonal Communication and Public Relations
Interpersonal Communication and Public Relations
This book is testimony to the continuing quest of public relations to expand its body of knowledge by exploring new theories and perspectives on the practice. We must keep asking ourselves how and why if public relations is to grow as a discipline and as a profession. We must not only ask the questions but ...