- Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Chapter 61: The Changing Shape of Public Relations in the European Union
The Changing Shape of Public Relations in the European Union
Lobbying and public relations in the European Union (EU) have dramatically expanded during the past decade.1 This is a consequence of the increasing transfer of power from member states to the supranational level. The expanding lobbying community ...