Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
The Development of Public Relations in China, Russia, and the United States
The Development of Public Relations in China, Russia, and the United States
Public relations has a long history in China, Russia, and the United States. Heavy-handed propaganda and staged publicity events by activist publics played a ...
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