Summary
Contents
Subject index
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
In Search of a Metatheory for Public Relations: An Argument for Communitarianism
In Search of a Metatheory for Public Relations: An Argument for Communitarianism
In search of a metatheory for public relations: An argument for communitarianism
For some time, the field of public relations has been in search of a unifying theory. Kruckeberg and Starck (1988) made the argument that practitioners as ...
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